How to Drive Retail Sales through Bulk SMS Marketing
As a retailer, nothing is more important than seeing your sales grow consistently. While it is no easy feat, you can ramp up your efforts by utilizing bulk SMS.
You can integrate your sales tips and techniques with SMS marketing campaigns for better results. Through this strategy, you can develop a highly targeted and effective retail-selling plan for your retail shop.
So, how do you do it? Here are a few techniques that can be integrated into your SMS marketing campaigns.
- Tell a Story
In today’s content marketing, social media present a brilliant way of telling your brand’s story – what makes you stand out, your unique selling points, offers, and more. Well, storytelling is not limited to social media; you can package all these elements into a text message and send it to your customers.
While you can scramble the text part in a bulk SMS with a call-to-action link to a landing page. Alternatively, you can package your story in a simple retail MMS message that gently reminds your customers that:
- You care about them
- They can buy your product affordably and conveniently
- Your brand will always stand by its core values
- They can use their phone to shop
- Cross-Selling and Up-Selling
You can mirror these insights through SMS marketing with perfect knowledge of your customer’s specific purchase interest.
You can use custom fields and segments to send personalized messages to different audiences depending on their preferences and purchase history. Then, cross and up-sell to relevant and associated products and services.
This way, you will not be wasting a customer’s precious time with irrelevant promotions. You will be showing them everything relevant to what they are looking for and what they want to buy.
- Active Listening
If you have mastered active listening in your sales processes, then you will have customers who feel heard, respected, and valued by your business. As a result, your business can spend more time selling to a qualified customer who’s always happy to hear from you.
To carry out these techniques successfully, you should always adhere to SMS best practices, which also shows that you truly put them first. Therefore:
- Get their permission first,
- Make it clear to them what you will be sending,
- Send relevant texts only
- Don’t spam them with lots of repetitive content
- Adhere to the rules of SMS carriers and provide legal disclaimers
- Give them a way to opt-out of the messaging
Ready to Increase Your Retail Sales with Celcom Africa?
There are various ways to increase your brand sales. While you may have, a well laid out content marketing strategy, it is also essential to include SMS marketing for better results.
But remember, as you strive to increase your sales in any campaign – social media, blogging, or SMS – you should always let your customers be the guide.
Do not shy away from asking your customers questions about how they feel about your product or service or how they feel about the SMS texts you send them. It will allow you to adjust your marketing strategy to advance your goals.
Ready to explore bulk SMS for your retail shop. Let Celcom Africa help you reach all your customers promptly. The platform provides a secure and robust SMS API gateway that can easily be integrated into your marketing strategies for efficiency!