Staying Up-To-Date With The Latest Digital Marketing Trends
Digital marketing has changed quite a bit over the past decade, and it’s not going to slow down anytime soon. If you want to stay on top of the latest digital marketing trends, then it’s important to follow blogs, podcasts, and forums that keep you up-to-date with everything happening in the digital marketing world. The following are some helpful tools that can help you do this. If you cannot do everything on your own, you can hire a good digital marketing company to perform these tasks for you.
Google Algorithm Updates
Google has been busy, updating its search algorithm with more frequency than ever before. While updates happen all of the time, it’s important to know what impact they could have on your digital marketing strategy. Google keeps these changes under wraps, but luckily, there are a few we can count on recurring every year or so.
Google Penguin is one such update. It targets sites that abuse Google’s ranking algorithm by using unnatural backlinks to improve their rankings. After launch, we saw a significant decline in sites ranked well on Google, and it continues to be a prevalent factor in today’s SERPs.
Facebook Algorithm Updates
Facebook rolled out an update in December that prioritizes posts from friends and family. In recent months, Facebook has been very transparent about changes to its algorithm and what they mean for marketers. This is a small change in comparison to recent updates, but every move Facebook makes impacts content marketing strategies. As Facebook continues to make tweaks, always remember to focus on quality content.
If you want to keep up with today’s digital consumers, you’ll need to embrace mobile marketing. More than 50% of all web traffic comes from mobile devices and more than 70% of millennial users use their phones to access news content daily. If your company doesn’t have a mobile marketing strategy in place yet, now is definitely a good time to start. This post gives you five tips for creating an effective mobile marketing strategy that will put your business ahead of its competitors in no time!
It’s an obvious next step after you’ve developed your video production skills for general, product, and testimonial videos. Add video to every page of your website; it will help break up text and attract more viewers. A good digital marketing company can help you do this.
People today receive over 100 emails per day, and even those that choose to unsubscribe from marketing email lists still receive more than one hundred commercial emails per week. In an era where we all receive so many emails, email marketing is perhaps one of your best options for driving traffic to your site and converting it into leads or sales. Plus, consumers trust and prefer brands who communicate with them via email – according to a HubSpot survey, nearly two thirds of respondents prefer receiving communications from brands via email.