Deep Linking – Good or Bad? How to Create Deep Linking in SEO?
If you work in content marketing or are an SEO professional, you have probably heard of linking. The process of back linking allows you to direct traffic from other websites onto yours. The number and quality of backlinks on your website help it ran better on the search engine results page or SERP. That means an average user on their Spectrum internet plans will be able to find your website through a relevant Google query much easier. Many websites have homepages that contain backlinks from other high-authority domains. However, it is a very common mistake to think that linking should only be limited to your home page.
This blog explores deep linking and how it can be used to help your business website rank higher in terms of SEO.
Understanding Linking and How Deep Linking Helps Websites
Linking is essentially offering links on other websites or platforms that then direct traffic onto your website. Several factors are at play here. The domain authority of the website on which the link is offered matters a lot. The quantity of traffic, as well as the amount of time they spend on the landing page, also contribute to search engine rankings. Finally, the number of high-quality links linking back to your website is another important ranking signal. The exact weightage of these ranking signals is not known, because search engines keep their proprietary ranking algorithms secret. But there is no denying that they do have an impact.
However, many SEO and content marketing beginners make one common linking mistake. The depth of their links is too shallow. Meaning most links direct traffic to the same page, usually the home page. It might make sense to have users have on your home page and explore the rest of your website. But in modern SEO, this does more harm than good. Most users aren’t interested in exploring websites to look for relevant content or products. At the same time, link density on a single page can also count against you, especially when users begin to bounce from the page. One of the ways to correctly handle links to your website is deep linking. Deep linking is a way to enhance the user experience by sending them deeper into your website right to the content most relevant to them. This is a great way to make it easier for visitors to reach their intended goals. Here are a few key reasons to use deep linking on websites:
Improve Website Authority
Let’s say you optimized your website’s home page and got lots of high-quality links to send traffic to it. This will increase the authority rank of your home page. But it will not do so for your entire website, which only offers limited benefit. In fact, when search engines analyze your website, they will see only one high-authority page among many others with poor authority. This will only bring down the overall site authority. Deep linking adds authority to pages deeper in your website, which can contribute to raising authority for the entire site
Optimize Pages For Relevance
Don’t make the mistake of trying to over-optimize your homepage. That includes trying to rank for all relevant keywords. It just isn’t possible, so don’t waste energy on it. Instead, try optimizing other landing pages for high-ranking keywords. These keywords shouldn’t just be part of the content, but other areas as well such as the meta description, title tag, and alt text. When a search engine crawls your website, they will rank these pages based on the presence of these optimized keywords. When you deep-link it with relevant text from other pages with similar keywords, it adds to the page’s authority and rank.
Enhance Site Visibility
If you have a very large website, you will often be faced with an indexing problem. Because of the massive number of landing pages on such sites, many search engine crawlers will only index up to the most recent ones. In situations like these, good deep linking can be extremely valuable. These links to and from your site make it easier for website crawlers to navigate all pages. This will ultimately help with making unindexed pages visible. The relevance of these deep links must always be paramount, however. Users want instant access to information, such as when they enter a query for the Charter customer service. Indexed pages are visible on SERPs, so if they have the relevant information, they should show up.