Tools and Best Practices for Verifying Postal Addresses
Around 36 million address updates were handled by the USPS every year. What does direct mail for official and marketing communications mean if you utilize direct mail? If you don’t check mailing addresses regularly, your chances of sending a letter to the incorrect person or having it returned are pretty high.
There is a slew of other possible explanations for incorrect address data. There are several reasons why a receiver may not find the proper address. Despite this, the exact cause is less important than the effects. It costs money and damages client relationships to send mail to incorrect addresses. Important information, such as bills, invoices, and formal notifications, is often overlooked until too late.
Luckily, postal validation is a problem that can be readily solved with today’s technology. The market is flooded with a wide variety of instruments that may be used in various ways. Today, we’ll take a look at the greatest of them. To learn more, continue reading:
When it comes to verifying an address, what exactly is postal address verification?
The US postal service address validation technique ensures that a mailing address is genuine and may be delivered. Using this method, the sender may be sure that their package will arrive in perfect condition and on schedule. There are fewer re-sending and more accurate and reliable mailings as a consequence.
Address processing and address standardization are the two most critical pre-verification stages used by the United States Postal Service. When a postal address is parsed, its many components, such as the ZIP code, state, and city, are extracted. A standard is established after that. The Coding Accuracy Support Method (CASS), a certification system designed by the US Postal Service (USPS), must be followed while standardizing in the United States. To be CASS-certified, an address must be formatted by USPS database records and contain relevant information (e.g., ZIP codes or street suffixes). It is possible to add this address to the Address Management System, which allows mail to be sent.
An address is verified by searching for it in an official address database once parsed and formatted by the verification tool. That’s when the United States Postal Service does its address verification. If the address is correct, the transaction is legitimate. The postal address is incorrect if address lookups return no results.
The following are some of the best practices for verifying a USPS address: The Best Way to Verify a Person’s Mailing Address.
Before selecting an address validation method, consider the size of your mailing list. An easy-to-use online application that examines one dozen or fewer postal addresses every day is all you need to validate mailing addresses in bulk. There are more sophisticated options available if you do postal address verification often.
Ensure that your database has up-to-date contact information for customers. As an example, you may create a separate online form where consumers can update their information or require that they submit the most up-to-date contact information.
Automated services may be used to quickly and conveniently get exact addresses. Email Oversight is one of the tools available for quickly and easily verifying a postal address. When you link the application to your database and system, it will update and check records automatically.
