These 7 tips will change the way you approach makeup packaging
The cosmetic industry is full of makeup brands offering a similar product range. In this cut-throat competition, it is pretty hard to build a loyal customer base and retain it for longer. You may spend all your resources on developing innovative items, but it is the makeup packaging that matters in the end. The people looking for a bronzer or highlighter will definitely end up picking a brand’s product that is elegantly displayed. This packaging is pivotal to make an instant and long-lasting impression of your cosmetic items and brand.
Valuable for pitching newer products:
When you are introducing newer makeup items in the market, it is essential to be different and creative with your packaging. Consider, for example, that you are going to launch a retro-themed makeup range. Having it packed in the makeup packaging boxes carved out with the window cut designs will enhance their perceived value. They will provide the needed highlight to your product range that will lure the customers into checking it out. They could also be utilized to name your items interestingly and make a desired impression on the visitors. You can enlist the significant details regarding the formulation of the items so as to bring an ultimate focus to them. If you are offering a product range that is exclusively different and versatile, these boxes could be used to highlight them prominently.
Build brand affinity:
How do you think top makeup brands like Unilever, Coty, and Johnson & Johnson have earned a distinguished identity? Yes, they invigorate their product range, but it is not their unique point. It is the packaging through which they have procured a special place in the market. The potential clients can easily identify their items by a mere look at their packaging. You can achieve the same with the makeup boxes. They are easy to design with your branding logo and special color themes that indicate your own personality. When incorporated with the unique and inspiring artwork, they would assist you in creating brand affinity.
Loyal and higher customer count:
Building a customer base is critical to the success of a business because it is hard for people to switch brands. For that, you need to provide additional incentives to the people that compel them to keep coming back or purchase regularly. The best incentive you can provide them is compelling packaging with beautiful designs. The makeup packaging boxes could be modified in such a way that they project an enhanced visual appeal. The infographics with high-impact colors catch the eyes even from far-off distances. For more customer interaction and engagement, you can print some vivid details so that an onlooker takes an interest in your items. Window patching is another technique to hook the attention of potential clients and incentivize them for a purchase.
Dynamic product safety:
Makeup products like concealer, highlighter, and blush are very delicate. Interestingly, they all come in a specific shape, which means that standard packaging would be unfit to packages them. The makeup boxes take into account the shape, size, and weight of every different item. The boxes and the packaging material could be customized according to the specific demands and needs. The corrugated cardboard version of the packages makes it hard for the physical stressors to affect the integrity of items. It forms a shield around the packaged products and blocks the entry of environmental elements that can cause severe damages. Further reinforcement can be done by the addition of bubble wraps and shredded papers that resists the compression.
Excellent for shipping:
The shipment of the commodities often breaks the bank. It is a worrisome situation for cosmetic brands because they are unable to produce a handsome net revenue. The charged prices for the shipping are based on the weight of the freight, and the higher it is, the more are the costs. The makeup packages are lightweight structures that do not add even slightly to the overall weight to be shipped. This lesser weight do wonders for the businesses in terms of not break the budget. The packages are designed with special handling mechanisms as well that make the transportation process further smooth and damage-free.
Going green is surely the latest trend in the cosmetic industry and receiving great appreciation. The recent buying patterns have seen a big shift from the product quality to the packaging environmental impact. Without showing the green side of your business, it is impossible to convince the audience even for a single purchase. The makeup packages do not involve the intake of excessive materials in their fabrication, and the sourced materials are natural. The most impeccable feature is the recyclability that turns them highly eco-friendly. No harmful compounds are released by them that portray the eco-accommodating nature of the brand, and its sales get boosted.
The most notable perk of the makeup packages is that they can do cost-effective branding for you. Marketing your products and business usually involves a lot of money that can limit your brand positioning in the marketplace. The plus point of the boxes is that they provide you several upselling and cross-selling opportunities. Let us say that you are offering two different product ranges for makeup. You can print one-liner details regarding both of them on each of your packages. The customers would see all your items this way without costing you additional money. Similarly, the products that are to be launched in the near future can be marketed through existing product packages.
Makeup packaging is key to getting enhanced recognition for your products and brand without breaking the budget. It adds value to the display of the makeup items and makes sure the provision of increased shelf life. It is consumer-friendly and, more importantly, useable enough that it does not get thrown away or wasted in landfills.