Link Building: Is Google’s EAT principle going to eat your website’s ranking?
It must instill some hot rods of fear in your spine to hear that Google will introduce some update in the future and all your hopes and hard works would perish. This is no joke! We sweat beyond 24 hours to water and fertilize the tiny seed of the website. But what do we do of things beyond our control? The past is all drenched in curses and cries of people about their website’s ranking collapsing. But who were these people and why were they targeted specifically? Here is a quick piece of suggestion from the experts of Digital White Labels Link Building Services of poor quality, scammers, and people seeking swift surge in rankings were somehow the culprit behind it.
When Google had released its Jagger update in the year 2005, a joke also had emerged there alongside – “First we had paid to build links, now we are paying to clean them up.” No joke, and yet a joke. In the infantile days of Google, a lot of scam link building companies had emerged. Not that they were not helping to build links, but that those links were spam. Why were they spam and what Google did about it and around?
When Penguin started to peck upon the fraudsters.
Now Google had spent some time on the battlefield and it had started to understand the inches of it. This was the year 2012 and the update was called Penguin. What was Penguin? What was it pecking upon?
The main focus of the Penguin update was to target again the spam links in a refined way. The technology had upgraded, and so had the computing power. Internet was now in the reach of many, and many million websites were being created now and around. This had caused the increase in bad quality content, and this too in giant profusion. Earlier the algorithm was to see how many links a website does hold with other websites. Simply put: How many contacts you have in the real world will indicate how much of an expertise you are. This is the basic human understanding of the term ‘authority’. If a person greets thousands around, and those thousands greet him, it would suggest that the person is famous for some reason, and this would trick us to see that person as someone wise, whereas that person might just be a fraudster. The motive was simple there, but the logic was incomplete. If we go by the words of Digital White Labels, Link Building Services back then were selling bad quality links to those in need. What were these bad quality links and how Google’s EAT principle was to pounce upon it?
The demonic link building services vs the EAT’s baptism.
Right sort of fame is no conjuring – It requires sheer intentions to help the world be a good place, and hard work. It is all good if you have links, but how do we know if those links are genuine? And how do we know if you really do know about the thing you are discussing before the world? Here, Google came with its EAT principle — Expertise, Authoritativeness, and Trustworthiness.
- Expertise – To have a big network is good, but do you hold the wisdom to speak about that subject matter you symbolize?
- Authoritativeness – Are those who speak of you in this world wild web wise enough? You might have hundreds of people around the world lauding about how wonderful you are, but are those people an expert in your subject matter too?
- Trustworthiness – Is your website genuine? Is your content of some quality? Are people returning to your website time by time again? These were some of those many factors that would decide the trust score of a website. A link from some highly trusted website would be preferred over twenty spammy websites linking back to you.
This was one of the major factors that had influenced the rankings of many websites with bad links. But what are bad links? There is no concrete definition of it. If the link is from a suspicious seeming website, if the link is unnatural, if the links are getting a surge from nowhere, or if there is link farming being done, then these links would be considered bad quality links.
Where to is this EAT factor leading and would you be affected by it?
When people come in to establish themselves for a long term, they rarely do opt for quick and foul ways. In short, if your website is genuine, its intentions pure, its content coherent, and its links trustworthy, then you do not need to worry about it. By the words of Digital White Labels, Link Building Services, if you care for your time and opt for them, must be genuine and expert in this field. If some SEO agency vows you 5000 links or some in 5 days, or they vow you number one ranking on Google’s SERP – slap them hard on the nose, pull their hair, and then run miles and miles from them like a cheetah. Google’s ranking factors have gone plentiful, and this has changed the game. But even this has not stopped scammers from scamming people. There are many out there luring newbies in the field of SEO, depriving them of their money and emotions, and then abandoning them dejected and furious alongside. People are suffering from epilepsy and PTSD after such happenings. Alright, this last one indeed is a joke, but these scammers are real.
If you want to see your website grow and give you revenue manifold, then be assured that you or your SEO agency is not going for some quick black hat tactics. Look for some genuine SEO link building agencies, and Order Now some of the best SEO packages. Almost every business hold their presence over the internet in one kind or other. Considering that the whole world is now moving toward the internet, it has become a necessity to have a website that holds genuine links and content to help the business grow.