Ecommerce SEO in 2020: What Actually Moves The Needle

The digital landscape is never stable, and we can find changes in the marketing techniques every year. The change in consumer behavior also forces SEO professionals to modify their techniques.

It is not easy to understand what techniques will work your eCommerce store in the coming years. The safest option for you is to get eCommerce SEO services via Brainvire.com. Although you may have started your SEO campaign, it is the right time to give a twist to it. You will find a better result from it.

However, what changes should you make to your eCommerce SEO for different purchase patterns, market situations, and other factors?

JavaScript SEO for eCommerce–

In the past years, several eCommerce platforms have already used JavaScript. The trend will gain high popularity in the coming years. The use of JavaScript indicates that web content is interactive and dynamic.

For instance, you may have noticed how eCommerce marketing specialists display product recommendations in the lower section of the page. Some product listing pages also let you view all items on a page.

However, what would happen when Google could not index the content rightly? This problem would cause an adverse effect on your webpage’s rank.

You can find out a way of rendering JavaScript.

One of the best ways of crawling JavaScript pages is to know how the search engine renders your pages. Use a Live Test URL tool in Search Console to accomplish this process. You will easily find the codes of rendered pages for both desktops and smartphones. When the rendered webpage does not look like any live webpage, it indicates loading problems of JS resources. Using the tool, you may find the resources not loaded properly.

Structured markup- Schema–

You may be familiar with the term- schema. Schema makes the page content easily understandable to the search engines. Thus, Google will identify the theme and subject of the page. When you add schema to web pages, it turns out rich snippets. It will result in the creation of attractive listings.

Rich snippets display pricing details, ratings, product images, videos, and product availability. They provided details about the page content.

Core Web Vitals- New rules for page experience–

SEO professionals have to update their knowledge by learning about these Core Web Vitals. As Google constantly updates its algorithms, you have to apply the new techniques.

User experience is one of the eCommerce SEO factors, and you may have already worked on it. The page speed, website security, safe browsing, and mobile-friendliness are some factors affecting it. However, Google has refined these factors and your SEO team needs to focus on the newly announced ranking factors.

One of them is First Input Delay, which detects a visitor’s interaction with a page. The FID of your page must not be over 100.

The second factor relevant to your eCommerce SEO campaign is the Largest Contentful Paint, and it indicates the page loading performance. Your page must not take more than 2.5 seconds to load. The third factor is Cumulative Layout Shift measuring how the page elements are visually stable on the screen. You need to ensure that the CLS is not more than .1 second.

Changes in the functional and layout- SERP

You can find a change in the way of viewing the content. The eCommerce websites have to present the content in a different way.

Some of us create one page for general information and choose sub-pages for particular topics. However, there is a long page to write on all topics. Google will take its users to the right page, and thus, it is better to include any information on one page.

In this case, the most important factors are passages, as they enable Google to identify information needed to users. You must also create a strong schema structure to achieve a high readability level.

Create long-form eCommerce SEO content

Make your eCommerce website SEO more effective by adding long-form content. This step will enable you to beat your competitors. But, you have to be consistent in publishing the content by following Google’s guidelines.

You can notice that eCommerce blogs with more than 2000 words have outperformed 1000-word blogs.

Start updating the content and find a difference in the result.

It can be concluded that there will be lots of new SEO trends in the eCommerce industry. We will find them moving the needle in the eCommerce marketing world. Based on these trends, professional marketers have to take steps for eCommerce websites.