Why Are Squishmallows So Popular? The Story Behind the Plush Toy Craze
If you’ve walked through a toy store, a mall kiosk, or even a gas station lately, you’ve probably seen them: round, super-soft plush toys in every color imaginable, with names like Cam, Fifi, or Beula. These are Squishmallows, and in just a few years they’ve gone from a small plush toy line to something kids…