If you’ve searched “Jazwares FNAF” lately, you’re probably trying to figure out what Jazwares actually makes for Five Nights at Freddy’s fans, and whether it’s worth picking up. Here’s the full picture in plain language.
Who Is Jazwares, and Why Are They Making FNAF Toys?
Jazwares is a toy company founded in 1997, now owned by Warren Buffett’s Berkshire Hathaway. You’ve probably already seen their work without knowing it — they’re the same company behind Squishmallows, plus toy lines for Pokémon, Hello Kitty, and Adopt Me.
In 2024, Jazwares signed a licensing deal with Scott Cawthon’s Scottgames, making them the official toy and plush partner for the Five Nights at Freddy’s franchise. Starting in 2025, that deal turned into a full lineup of FNAF merchandise — plush toys, action figures, playsets, and collectibles.
What’s Actually in the Jazwares FNAF Line?
The lineup covers a few different product types, so it helps to know what each one is:
- 8-inch plush toys — soft, huggable versions of characters like Freddy, Bonnie, Chica, and Foxy, styled to look like the classic in-game prizes.
- Endo-series figures — 6-inch figures built around an endoskeleton base, with swappable suit pieces so you can build different characters.
- Animatronic plushies — poseable, electronic plush toys with more detail and movement than the standard soft plush line.
- Keychains — small, collectible mini-plush versions you can clip onto a bag.
- Action figures — more detailed, poseable figures aimed at collectors rather than younger kids.
According to Jazwares’ own brand team, the goal isn’t just to cover the most famous characters. In an interview, brand manager Aaron Margolin explained that the plan is to eventually make products across the entire “Fazbear universe,” including characters that don’t always get merchandise attention. That’s good news if you’re after a specific character rather than just Freddy or Foxy.
Are These Officially Licensed?
Yes. Every Jazwares FNAF product is officially licensed through the Scottgames partnership, so you’re not looking at knockoffs when you see the Jazwares name on the tag or packaging. That matters if you’re buying for a serious collector, since officially licensed items tend to hold their value better than unlicensed alternatives.
Who Are These Toys Actually For?
Most of the plush line is labeled for ages 4 and up, but let’s be honest — a large chunk of the buyers are teens and adults who grew up with the games or watched the movie. This is fairly normal in the collectible toy world. Plush and figures based on games or shows with a slightly older fan base often end up being collected more by adults than kids, similar to how Squishmallows became a huge hit with adult collectors, not just children.
Where to Find Them
Jazwares FNAF products show up in a few common places:
- Big box retailers like GameStop, Walmart, and Target
- Amazon, usually with the full range of plush and figures available
- The official Jazwares online store
- Resale platforms like eBay, especially for older or discontinued figures
Availability changes often since new characters and styles are still being released, so if you’re after a specific one, it’s worth checking a couple of these sources instead of just one store.
A Few Buying Tips
If you’re shopping for a fan (or yourself), a few things are worth keeping in mind:
- Check the box or tag for the official Jazwares/FNAF license mark before buying from third-party sellers.
- Plush and figures sold in “blind” packaging (where you don’t know which character you’re getting) tend to have certain characters that are harder to find — expect some resale markup on those.
- If you’re building a themed collection, decide early whether you want plush, figures, or both, since mixing scales and styles can look inconsistent on a shelf.
If you enjoy collecting character-based toys in general, our look at collectible fashion dolls covers some of the same buying considerations — packaging, licensing, and collector value — that apply here too.
The Bottom Line
Jazwares FNAF products are a real, officially licensed toy line covering plush, figures, and collectibles for Five Nights at Freddy’s fans of all ages. The lineup is still growing, with more characters planned, so if you don’t see the one you want yet, it’s likely still on the way.